A fantastic, funny and typically British sense of humour at work – on intelligent business solicitation. A brilliant case study – sure to put a smile on your face.

“Late last year, we indulged our inner brewers and had a go at making our own beer. As designers, we thought it would give us a hands-on insight to the basic principles of the brewing process, and as drinkers, we thought it would give us a barrel-load of good times. Sadly, the results weren’t quite what we’d hoped and on reflection, we’ve decided to leave the brewing to the experts. We branded and packaged our produce appropriately and sent it out to local brewers and craft beer producers to introduce ourselves.”

via Lovely Package