Packaging for Kay Bee Bio-organics
Customer: Kay Bee Bio-organics / Task: Packaging Design for two product lines
The brief
The customer wanted a design language that had never before been seen in the agri sector in India. Rightfully so, since the parent company is India’s largest exporter of fresh produce. And this customer is, undoubtedly, at the forefront of India’s bio-organics industry.
There was no restriction on what we came up with, as long as it had the approval of the key decision makers at Kay Bee.
The brief – make it beautiful enough to get noticed by our competitors’ customers worldwide.
Our solution
We began with a visit to the customer’s facility at Phaltan, Maharashtra, to understand how they worked, what they had, how they were different and miles ahead of their nearest domestic competitors – and, on par with global giants who had a strong presence in India.
What followed was a study in perseverance. A demanding customer, and an equally persistent and determined design team.
The results were truly magical… This is an ongoing engagement, with a lot more in the pipeline.
