We began with creating the identity – bamboo, pedelec, unique handcrafted form, DC motor and battery – and came up with simple and fitting design. This was approved near instantly by the customer, and we proceeded to create a visual language for a pre-launch teaser campaign.
While the teasers played on social media and generated interest, we implemented a product photo shoot and used the results to create a product brochure, an e-commerce enabled website and a library of product images for future use. This was followed by an introductory product AV, and another AV to highlight mobile app-based control for the bike’s rider.
The brand was officially launched on February 18, 2019. It has so far achieved a modest reach on social media, a satisfactory number of pre-orders and continues to march forward with an innovative streak driven entirely by the inventor.