Customer: Naturevia, USA / Task: Packaging Design
The customer wanted a re-do of their product packaging for stevia-based products. The existing packaging, it was felt, was too dated and too cluttered to appeal to a new generation of buyers.
The brief was quite simple – they needed elegant, well thought of and high-on-recall design for their new packaging.
We began by using the logo elements to create a visual language that could be carried through the design grids. We moved to define a typeface that was best suited and was pliable enough to be used across the entire product range. We then went on to merge the two and create a simple, elegant and refined visual baseline for the packaging.
The customer loved the results!