We devised a visually lean and minimalist identity to demonstrate the product’s underlying science. We then suggested a complex, geometric, monochromatic grid as a base for the packaging, with design elements included to highlight the logo, type of product, grade and flavour.
The regular range was to retain the brand colour palette (hues of purple), and we developed a new palette for their vegan products. The grades were distinguished by a very subtle change in the background watermarked graphic, apart from the text that spelled it out. The result was a set of well coordinated packs for both types of products, all in sync with the brand style and positioning.
The identity extensions and the overall visual language were well established from the design, visual grid and typeface perspectives.